Decisions should be made between different strategic and tactical options based on how well a particular strategy matches the firm's promotional objectives.
Answer the following statement true (T) or false (F)
True
Promotional planners are often faced with a number of strategic and tactical options in terms of choosing creative options, selecting media, and allocating the budget among various elements of the promotional mix. Choices should be made based on how well a particular strategy matches the firm's promotional objectives.
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A leader who focuses on providing increased service to others is called a
A. charismatic leader. B. transformational leader. C. transactional leader. D. servant leader. E. situational leader.
A craft union's bargaining power depends greatly on the control it can exercise over the supply of its workers.
Answer the following statement true (T) or false (F)
Both the positioning school and the resource-based school of strategic management take an 'inside-out' perspective.
Answer the following statement true (T) or false (F)
Answer the following statement(s) true (T) or false (F)
18. Social entrepreneurship encompasses only not-for-profit ventures. 19. Social entrepreneurship is defined as the process of innovating new social media business opportunities. 20. Joan has pursued seven money-making ventures over the past ten years ranging from retail storefronts to mobile app development. Joan is a “serial entrepreneur.” 21. Family enterprises are the dominant form of business organization worldwide. 22. Most family businesses do not survive the transition from the first to the second generation. 23. It is estimated that more than 80% of U.S. businesses are family-owned or controlled by a family. 24. Buying an existing small business is not considered entrepreneurship.