Which of the following industries is most likely to employ combative promotional efforts?
A. Fast food
B. Computer laptops
C. Tax-preparation services
D. Universities
E. Automotive
Answer: A
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The classical model refers to
A) the way automotive companies position their vehicles. B) the procedure advertising agencies use to select media outlets. C) public relations guidelines first developed by Edward Bernays. D) pre-electronic communications theory developed in the 18th century. E) the communication process most promotional tools employ.
According to McGrath, “taking remedial action” is part of ______.
A. executive action/external B. executive action/internal C. monitor/external D. monitor/internal
Which of the following is true about an assignment of rights after the obligor-promisor has received notice of the assignment by the obligee to an assignee?
A) The offer is terminated. B) The assignee stands in the shoes of the obligee. C) The offer becomes firm and cannot be revoked. D) Consideration is implied under the doctrine of promissory estoppel.
Refuse Reuse & Disposal Center operates a recycling plant. Stan and other Refuse Reuse neighbors file a suit, alleging injuries from the plant. To succeed, they must show that the defendant failed to use reasonable care if the suit is based on
a. a negligence theory. b. a nuisance theory. c. any theory. d. a strict liability theory.