_____ refers to presenting one of two equivalent value outcomes either in positive or gain terms or in negative or loss terms.

A) Message sidedness
B) Message framing
C) Benefit segmentation
D) Positive/negative message
E) Priming


B) Message framing

Psychology

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What inherited factors might put one at greater risk for developing alcoholism?

What will be an ideal response?

Psychology

Docility is to proactivity as a. social is to cognitive

b. extrovert is to introvert. c. maximum comfort is to maximum performance. d. situational control is to self-control.

Psychology

Which social scientist wrote extensively about alienation?

a. Robert Merton b. Carl Sandburg c. Gunnar Myrdal d. Karl Marx e. Howard Becker

Psychology

Suppression of ___ rhythms in the ___ inhibits some forms of learning

a. theta; hippocampus b. alpha; cortex c. delta; hippocampus d. beta; cortex

Psychology