Yesterday, Lorinda overheard a surprisingly unpleasant encounter between the manager of the hardware store where she works and a sales rep who sells a well-known line of tools. The rep insisted that his tools should be more prominently displayed and that a better assortment would mean more sales. The manager had other plans and told him so, and the conversation turned into a loud argument. What Lorinda observed was an example of
A. a failure of EDI processes.
B. passive aggressive behavior.
C. sales tactics.
D. retail strategy tension.
E. channel conflict.
Answer: E
Business
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