Unlike traditional media, social media gives PR professionals 24/7 direct access to ______.


a. publishers
b. gatekeepers
c. target audiences
d. client databases

Communication & Mass Media

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For an informative speech, Morgan must bring in three objects that represent who she is as a person. Unfortunately, displaying one of the actual objects is not practical due to its size. The next best visual aid choice to consider using is a __________.

A. model B. drawing C. diagram D. graph

Communication & Mass Media

All of the following are different and correct ways of defining unfamiliar terms except:

a. logical. b. operational. c. negation. d. metaphorical.

Communication & Mass Media

Using the "findings" from both primary and secondary sources involves some checking because:

a. results of studies are open to interpretation b. the findings come from a reputable source c. study results might come from sponsored research d. conclusions are obvious.

Communication & Mass Media

Which of the following is advised for phrasing sentences in a speech?

A) Use short sentences. B) Use passive sentences. C) Keep sentences long and complex. D) Maintain one style of sentence structure.

Communication & Mass Media