What effect does newer models of PR such as ROSTIR and PESO represent for future generations of PR practitioners?
a. changes in how management sees PR’s role in corporate affairs
b. an emphasis on technical skills and tactics
c. changes in the traditional scope of functions of PR
d. a shift toward digital strategies
c. changes in the traditional scope of functions of PR
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When giving a presentation, you should choose your words and delivery style to meet the audience's needs and interests
Indicate whether the statement is true or false
How many stages are there in Judi Brownell's model of effective listening?
A. four B. five C. three D. six
Answer the following statements true (T) or false (F)
1. Globalization is positive because the gap between the wealthy and the poor is decreasing within countries and around the world. 2. Since 2006, Krispy Kreme opened stores in various countries in Asia. This is an example of using culture as a resource for economic globalization. 3. History is not important in intercultural communication because globalization is a new stage of history and it has little to do with what happened prior to the end of World War II. 4. When analyzing cultures such as hip-hop, it is important to use a both/and approach to avoid essentializing and stereotyping.
According to the text, the most important criterion of a good topic is that it is
A) appropriate. B) culturally sensitive. C) substantive. D) exciting.