While collecting sensitive customer data, market researchers should adhere to all of the following guidelines EXCEPT ________
A) asking only for the information needed
B) using information responsibly to provide value
C) providing respondents with the research firm's contact information
D) sharing information without the customer's authorization
E) explaining to respondents how the information will be used
D
You might also like to view...
A(n) ________ is a structured technique for data collection that consists of a series of questions, written or verbal, which a respondent answers
A) questionnaire B) observation C) focus group D) test market E) time-series questions
Tracing shipping documents to pre-numbered sales invoices provides evidence that:
A. Shipments to customers were properly invoiced. B. No duplicate shipments or billings occurred. C. All pre-numbered sales invoices were accounted for. D. All goods ordered by customers were shipped.
Which of the following is true?
a. Cash flow data is superior to earnings under the accrual basis in predicting long-term performance of an entity. b. Earnings under the accrual basis is superior to cash flow data in predicting short-term performance of an entity. c. Earnings under the accrual basis is superior to cash flow data in predicting long-term performance of an entity. d. Cash flow data is superior to earnings under the accrual basis in predicting both short- and long-term performance of an entity.
Which of the following is not considered as a stimulus?
a. a physical drive b. a motive c. a commercial cue d. a social cue