What are the two broad categories of learning theories used by most advertisers?

A. central and peripheral route theories
B. affective and cognitive route theories
C. interpersonal and nonpersonal theories
D. psychological and physiological screen theories
E.  cognitive and conditioning theories


Answer: E

Business

You might also like to view...

Banks generally continue to have the authority to act as a depositor's agent for check-cashing purposes for a limited period of time after the depositor/agent's death.

Answer the following statement true (T) or false (F)

Business

Which formula in B6 will correctly calculate the portfolio standard deviation?



a) =SQRT(B3^2*B4^2+C3^2*C4^2+2*B3*C3*B4*C4*B5)
b) =SQRT((B2*B4+C2*C4)^2+2*B2*C2*B4*C4*B5)
c) =SQRT(B2^2*B4^2+C2^2*C4^2+2*B2*C2*B4*C4*B5)
d) =SQRT(B2^2*B4^2+C2^2*C4^2-B2*C2*B4*C4*B5)^2
e) =SQRT(B3*B4^2+C3*C4^2+B3*C3*B4)^2

Business

Which type of social media tools can help people brainstorm and get feedback on new ideas?

A) microblogs B) wikis C) Google Docs D) ThoughtFarmer E) Facebook

Business

The key to liability under Section 10(b) of the Securities Exchange Act of 1934 and SEC Rule 10b-5 is whether information omitted or misrepresented in connection with the purchase or sale of a security is material

Indicate whether the statement is true or false

Business