Saying that a good market segment should be "heterogeneous between" means that
A. the customers in a market segment should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
B. the segmenting dimensions should be useful for identifying different customers and deciding on marketing mix variables.
C. the customers in different segments should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
D. the customers in a market segment should be as different as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
E. the customers in different segments should be as different as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
Answer: E
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George, John, Paul, Ringo, and Brian are five friends from Iowa. George owes John $100, John owes Paul $200, Paul owes Ringo $300, and Ringo owes Brian $400. John and Paul find a check belonging to George
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Indicate whether the statement is true or false.
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