________ is the primary means that many customer service professionals use to determine current needs of their customers.
A. Surveying
B. Listening
C. Statistical analysis
D. Hearing
Answer: B
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Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service?
A) sales promotion B) guerrilla marketing C) sponsorships D) internal PR E) crowdsourcing
Which of the following theories suggests that media provide information from sources that would otherwise not be available through interpersonal networks?
A. Diffusion theory D. Agenda-setting theory B. Hypodermic needle theory E. Situational theory of publics C. Opinion formation theory
Paula is writing to her boss about the negative effects of having separate offices for senior management and junior management. To support her views, Paula refers to a published paper on the topic. In the context of the six Cs of business communication, this is an example of consistency in _____
Fill in the blank(s) with correct word
Capacity cushions may be lowered if companies smooth the output rate by raising prices when inventory is low and decreasing prices when it is high
Indicate whether the statement is true or false