One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following is a positively oriented relevant brand need?
A) problem removal
B) social approval
C) normal depletion
D) problem avoidance
E) incomplete satisfaction
B
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All of the following are advantages available to companies if a single set of accounting standards were used except:
a. A single set of worldwide accounting standards would have no effect on accounting fee costs. b. A single set of standards would make it much easier to decide whether to acquire a foreign company. c. A single set of worldwide accounting standards would facilitate comparisons for investment purposes. d. A single set of worldwide accounting standards would make it easier to access foreign capital markets
Which of the following statements is not a key problem in financial planning?
A. Determining the proper time horizon for the projection B. Conceptualizing a methodology that is different from the day-to-day working of the firm C. Overcoming the paucity of historic information D. Creating shorthand explanations of what may otherwise be complicated relationships
Apparent authority is authority declared in clear, direct, definite terms.
Answer the following statement true (T) or false (F)
An investment pool is formed to manipulate the market for a stock by spreading false rumors about the health of the firm
Indicate whether the statement is true or false