What are the three types of specialized assets?
What will be an ideal response?
Specialized assets can come in several forms:
Site specificity: Assets are required to be co-located, such as the equipment necessary for mining bauxite and aluminum smelting.
Physical-asset specificity: Assets whose physical and engineering properties are designed to satisfy a particular customer, such as bottling machinery for Coca-Cola and PepsiCo. Since the bottles have different and often trademarked shapes, they require unique molds.
Human-asset specificity: Investments made in human capital to acquire unique knowledge and skills, such as mastering the routines and procedures of a specific organization, which are not transferable to a different employer.
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Which of the new four Ps encompasses the old four Ps as well as a range of other marketing activities that might not fit well into the old view of marketing?
A) programs B) processes C) promotion D) people E) performance
Evaluate the four types of communication discussed in the textbook to determine which method would be best to send an important message, such as the resignation of a position.
What will be an ideal response?
What is the probability that a product will function properly for a specified time under stated conditions?
A) functionality B) maintenance C) durability D) reliability E) fitness for use
A distributor should decide his safety inventory levels based on
A) the level of safety inventory carried by all retailers supplied by him. B) the level of safety inventory carried by other distributors. C) the level of safety inventory carried by manufacturers supplying him. D) the level of cycle inventory carried by all retailers supplied by him.