The fact that the Apple iPad is easy to try-demo units are available at Apple stores as well as other retail stores-has helped it diffuse more quickly.
Answer the following statement true (T) or false (F)
True
This refers to trialability, the ability to easily try a product for yourself. Trialability helps a product be adopted more quickly (i.e., to diffuse faster).
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Cash flow from investing activities includes
a. cash purchases of property, plant, and equipment. b. cash sales of marketable securities and investments in securities. c. cash sales of property, plant, and equipment. d. cash sales of intangibles. e. all of the above
Turnover is calculated as follows:
A) operating income/average operating assets B) average operating assets/operating income C) (beginning operating assets + ending operating assets)/2 D) sales/average operating assets E) operating income/sales
The process of translating a message from its symbol form into meaning is called
A) feedback B) decoding. C) encoding. D) noise.
Which of the following is a disadvantage associated with licensing?
A. This is the most expensive and risky method for global expansion. B. The licensor may create its own competition. C. The licensee pays lower wages and sells at lower prices. D. The firm's brand does not get international exposure. E. The foreign government dislikes it because it does not increase local employment.