Under the UCC, no warranty of title arises unless the contract is in writing
a. True
b. False
Indicate whether the statement is true or false
False
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Cognitive structures used for organizing new information are known as ______.
A. magnitude of dissonance B. schemata C. irrelevance D. personalism
How do marketers measure return on marketing investment? Why is this figure difficult to assess?
What will be an ideal response?
A common problem with all forms of direct marketing is the _____
a. difficulty in a consumer's visualizing the product's texture, color, and fit b. inability of a retailer to generate mailing lists from a customer data base c. inability to classify shoppers on the basis of their past shopping behavior d. high startup costs
Why might for-profit organizations be easier to manage than not-for-profit organizations?
a. They are more homogenous b. They are less socially responsible c. They have one dominating logic d. All of the above