Market segmentation:
A. is a scientific technique for selecting ways to attract specific population samples
B. is rarely done by consumer products companies
C. only needs to be done once for each product
D. should be redone periodically
E. should be done every time a product enters a new stage of its life cycle
Answer: D
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A) Salary requirements B) Details about your work experience C) Fact-based data only D) An understanding of the company and its marketplace E) Relevant data from the résumé
Direct-response promotion usually relies on a customer relationship management database to target specific prospects.
Answer the following statement true (T) or false (F)
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a. Evaluate Formula b. Error Checking c. Watch Window d. Show Formulas
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