According to your textbook, one reason why many ads try to play on our emotions is that
a. techniques that play to our emotions also tend to grab our attention.
b. everyone has a schema for emotions, but not everyone has a schema for the products advertised.
c. emotions are always more memorable than other kinds of information.
d. emotions help us fill in the blanks about the product in the short time interval of the ad.
Answer: A
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The following scenario is not uncommon: Several people are waiting at a crosswalk, one of them decides to cross despite a red signal, and—once that happens—everyone else does the same. This is an example not just of conformity, but also of ____
a. reinforcement theory b. the social allergy effect c. the bad apple effect d. the propinquity effect
When considering a diagnosis of a depressive disorder, clinicians must consider all EXCEPT which of the following dimensions related to symptoms?
a. intensity b. frequency c. continuity d. disruption/destructiveness
According to Ronald Melzack, phantom limb sensations can best be explained by
a. the gate control theory. b. sensory adaptation. c. the neuromatrix. d. the release of beta-endorphin.
How does "learning" occur in a connectionist model?
A) through changes in the weights of the links between units B) by adding new "if-then" rules C) by shifting from verbatim to gist descriptions D) through integration of short-term and long-term memory