In the stages of preparing for a speech, once you have chosen a topic based on your analysis of self, situation,

and audience, what four steps do you use to adapt your speech and delivery to the audience?

What will be an ideal response?


First (1), you want to make a personal connection to the audience; show the audience why the topic matters to you
and why it should matter to them. Next (2), you want to be sure to de?ne all your terms. By clearly and precisely
connecting your language to the audience through de?nitions of terms and concepts, you will help keep the
audience connected to you and the topic. Third (3), address the audience's needs, concerns, and interests.
Audiences will listen better to a speech that makes a direct connection with their lives; relevant. Finally (4), use
vivid examples or stories to make your topic come alive. Telling a story about a compelling character or even
yourself will get your audience more involved. They will better relate to you as a speaker.

Communication & Mass Media

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One way USA Today differed from other newspapers was its flashy presentation and short stories

Indicate whether this statement is true or false.

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In their love style, Asians have been found to be more friendship-oriented than are

A) Americans. B) Latinos. C) Africans. D) Europeans.

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Jim Collins, author of Good to Great, claims that unless you are willing to keep your ego in check for the sake of the group, you won't be an effective leader. In other words, you must seek a balance between

a) task and maintenance functions. b) professional will and personal humility. c) mentoring members and making decisions. d) autocratic and democratic leadership. e) managing and leading.

Communication & Mass Media

Rulers have used storytelling throughout history for:

A) Entertainment B) Communicating morality norms C) Creating a distraction D) Giving respite to the laborers E) None of the above

Communication & Mass Media