Managers do not need to be familiar with the limitations, assumptions, and/or specific applicability of the quantitative analysis technique to use it for accurate decision making
Indicate whether the statement is true or false
FALSE
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Which of the following is an informal control method in global marketing?
A) transfer of people B) measuring share of market C) indicative planning method D) marketing audit
In the BCG matrix, firms categorized as problem children are characterized by ________.
A. high share and low growth B. high share and high growth C. moderate share and moderate growth D. low share and high growth E. low share and low growth
A local science museum normally sells tickets to its museum for $5 each. The daily maximum capacity of the museum is 1,000 visitors. At the maximum capacity, fixed costs are $2 per visitor and variable costs are $1.50 per visitor. A local school group has approached the museum wishing to purchase 50 special passes at a cost of $2.50 each. Assuming the museum has excess capacity, if the special
order were accepted, net income would: A) increase by $50.00. B) decrease by $125.00. C) increase by $125.00. D) decrease by $50.00.
Because of their higher margins, faster turnover, and narrower assortments, convenience food stores have the potential to be more profitable than supermarkets.
Answer the following statement true (T) or false (F)