Which of the following is NOT a type of formal communication?

A. diagonal
B. downward
C. upward
D. lateral


Answer: A

Communication & Mass Media

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The Austin City Limits Music Festival runs through two weekends in October. Why would the event’s PR team continue promoting the festival on the final weekend?

What will be an ideal response?

Communication & Mass Media

Ethnic identity refers to __________

a) one's commitment to the beliefs and philosophy of one's own culture b) the tendency to judge other cultures based on one's own culture c) the ability to take the perspectives of people of other cultures d) adapting to the communicative style of people from other cultures

Communication & Mass Media

The success of 60 Minutes had a number of far-reaching consequences, including:

a) the fact that it saved the news division’s budget in the nick of time; b) it produced clones; c) it spoiled management, now demanding that news divisions be profit centers; d) it changed the corporate rules and demands on news that never existed before; e) all of the above

Communication & Mass Media

When the concentration and volume of a solution change as a result of adding a diluent, the formula ____ can be used to find the volumes and concentrations of the original and resulting solutions.

A.
B.
C.
D.

Communication & Mass Media