Analyze the role of media consultants. Explain what contributed to their rise in politics
Answer:
An ideal response will:
1. Explain that a media consultant is a campaign professional who provides a candidate with advice and services regarding media relations, advertising strategies, and opinion polling.
2. Explain that the rise of the consultant is in part attributed to the media's focus on a candidate's personality and its highlighting of candidate gaffes. It is also attributed to the need to reach a new mass audience and the power of television as a political medium.
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Suppose you are a candidate and you want to re-craft your campaign message. With which of the following staff members would you most likely work closely in order to create a compelling and effective message?
a. communications director b. press secretary c. message manager d. field director
The image of Texas Rangers as heroes is ironic because __________.
A. many of them participated in the lynchings of African Americans B. cattle ranchers experienced great losses resulting from rustling by Texas Rangers C. Hispanics have perceived them as a symbol of ruthless suppression D. most of them failed to protect the settlers from Indian attacks on the frontier
In a speech to Congress on September 20, 2001, President Bush
A) outlined his budget priorities for the coming fiscal year. B) declared victory over the Taliban. C) detailed the failure of the FBI and CIA to prevent the September 11 attacks. D) called for the immediate overthrow of Saddam Hussein. E) stated that any country harboring terrorists would be considered an enemy.
The ___________ appoints Cabinet members ___________
a. President; with Senate approval b. President; with House approval c. Senate; with the President's approval d. President; without Senate approval