Starbucks expanded from bottled Frappuccino to two canned products-Doubleshot and Starbucks Iced Coffee. While all are coffee-based products, each has a slightly different consumer base. Doubleshot is advertised as a morning beverage, Frappuccino as an afternoon treat, and Starbucks Iced Coffee as an all-day product. What approach to positioning is Starbucks most likely using?
A. price/quality
B. product class
C. use/application
D. cultural symbol
E. product competitor
Answer: C
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