Effective media plans ensure that ads reach their target audiences

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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The famous “bridge studies” tested the excitation transfer hypothesis. Researchers found that ______.

A. people were more attracted to individuals if they crossed short bridges as opposed to long bridges B. people were more attracted to individuals if they crossed scary bridges as opposed to safe bridges C. people who were scared of heights were most likely to be attracted to the person waiting for them at the end of the bridge D. people were most attracted to the individual waiting for them at the end of the bridge if they thought they would win money for crossing the bridge quickly

Communication & Mass Media

The amount of disagreement an individual can tolerate before he or she perceives the existence

of conflict in a relationship is called an individual?s: A) conflict limit B) tolerance for communication C) communication limit D) tolerance for disagreement

Communication & Mass Media

These sophisticated systems will work their way into the standard auto console:

A. communication B. radio C. streaming D. navigation E. all of these F. none of these

Communication & Mass Media

Determine the specified values. csc45o

What will be an ideal response?

Communication & Mass Media