Making a TV commercial for national broadcast is less expensive per minute than making a television program

a. True
b. False


ANSWER: False

Communication & Mass Media

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Starting with Hollywood Reporter, Richard Beckman is hoping to transform drab trade journals into a glitzy new type of publication he calls "B-to-I" meaning

A) back to information. B) born to inspire. C) business to industry. D) business to influential.

Communication & Mass Media

Effectively handling the question-and-answer session after a speech involves

A) interrupting audience members who ask lengthy questions. B) making up answers if the speaker isn't sure how to respond to a question. C) answering questions as briefly as possible. D) repeating the question so the audience can hear it.

Communication & Mass Media

The transmission model of communication

A. explains communication as a circular process B. explains communication as transparent and simple C. explains communication in steps D. explains communication as simultaneous and complex

Communication & Mass Media

Environments are also referred to as:

a. contexts b. homes c. relationships d. cognitive complexity e. self-monitoring

Communication & Mass Media