Duane is attempting to determine consumers' attitudes toward his restaurant by asking them their beliefs about how his restaurant performs on several attributes, such as price, ambience, quality of the food, and friendliness of service. Consumers can rate his restaurant with a score of 1 to 7 for each of these attributes, with 7 being the highest. Duane adds up the scores to see how he performs, using the assumption that a higher total is better. At a basic level, which type of model is Duane using?
A) multiattribute attitude model
B) cognitive assessment model
C) belief assessment model
D) summation model
E) attribute heuristic model
A) multiattribute attitude model
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In which decade were the Hawthorne studies published
a. 1920s b. 1930s c. 1960s d. 1980s
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a. indebtedness c. eustress b. physical illness d. Type A behavior
Developing countries in which of the following regions have the largest number of seriously malnourished children?
A) south Asia B) north Africa C) South America D) the Pacific Islands
African-American and Hispanic youth spend about ___ hours per day using media, especially television and music, compared to White youth, who spend about ___hours per day using media
A) 2;4 B) 6;2 C) 13;9 D) 8;12