The executional framework is the:
A) key idea or ideas that an advertisement is to convey
B) key element in an advertisement that taps into or activates a consumer's personal value system
C) design of the advertisement that attracts attention or presents information
D) theme that explains how the message will be delivered in an advertisement
D
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Which of the following is not one of the three explanatory variables that determines a firm's market beta?
a. Degree of investing leverage. b. Degree of operating leverage. c. Degree of financial leverage. d. Variability of sales.
For a gift of ownership of real property to be valid, the donor must:
A. deliver a properly executed deed to the property to the donee. B. ensure that the donee or third party takes possession of the property. C. will it to a third party. D. simply attempt to make the gift without delivering the deed.
Darius and Chantal own a cabin in Lake Arrowhead, California. During the year, they rented it for 45 days for $10,000 and used it for 12 days for personal use. The house remained vacant for the remainder of the year. The expenses for the house included $9,000 in mortgage interest, $2,000 in property taxes, $1,000 in utilities, $600 in maintenance, and $3,000 in depreciation. What is their net income or loss from their cabin (without considering the passive loss limitation)? Use the IRS method for allocation of expenses. (Round your answer to the nearest whole dollar.)
A. $10,000 net income B. $2,316 net loss C. $0 D. $5,600 net loss
What are the stages in the purchase process?
a. problem recognition, information search, alternative evaluation, purchase decision, post-purchase dissonance b. problem recognition, information search, alternative evaluation, purchase decision, post-purchase evaluation c. SWOT analysis, information search, alternative evaluation, purchase decision, post-purchase evaluation d. problem recognition, information search, purchase decision, post-purchase evaluation e. problem recognition, criteria definition, information search, alternative evaluation, purchase decision, post-purchase evaluation