Customer satisfaction is the only way by which a firm can increase its profitability
Indicate whether the statement is true or false
FALSE
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__________ means that managers must report and justify work results to managers above them.
A. Liability B. Accountability C. Delegation D. Hierarchical control E. Position power
When preparing to send a message, what should be determined?
A) Will anything change as a result of the message? B) Is the purpose realistic? C) Is the time right? D) Is the purpose acceptable to the organization? E) Is the message clear and meaningful?
When critics argue that insurance, real estate, and used cars are sold, not bought, they are accusing marketers of ________
A) deceptive promotions B) excessive markups C) high-pressure selling D) shoddy products E) excessive materialism
The U.S. macroculture establishes standards of ethical/unethical behavior
Indicate whether the statement is true or false.