________ is the dissemination of information to a fairly small, select audience that is defined by its shared values, preferences, or demographic attributes.

Fill in the blank(s) with the appropriate word(s).


Narrowcasting

The dissemination of information to a fairly small, select audience that is defined by its shared values, preferences, or demographic attributes is called narrowcasting.

Business

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Soccer's World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) ________

A) idea B) place C) luxury item D) event E) service

Business

How did the Supreme Court ruling in the Susan Kelo et al., Petitioners, v. City of New London, Connecticut, et al. (Kelo) case influence the government's ability to exercise eminent domain?

What will be an ideal response?

Business

You can specify and quantify with a 3-D graphic

Indicate whether this statement is true or false.

Business

What is the best advice when preparing a memo as an e-mail attachment?

A) Never send a memo as an e-mail attachment. B) Leave the body of the e-mail message blank. C) Include the date, sender's name, receiver's name, and subject line on the memo. D) Type the entire body of the memo in the e-mail message.

Business