Purchasing from factories that pay workers a living wage (more than the minimum wage) and offer other benefits to the employees is called
A. cash wrap.
B. power perimeter.
C. a closeout.
D. flash sale.
E. fair trade.
Answer: E
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A firm without much export experience uses the rigid cost-based pricing method. Which of the following considerations is the exporter ignoring?
A) Is the price competitive in view of local market conditions? B) Does the price reflect the product's quality? C) Will authorities in export markets view the price as reasonable or exploitative? D) Does the price take antidumping laws into consideration? E) all of the above
Purchasers who purchase products for personal or household use and not for business purposes are called the
A. ultimate consumers. B. end-use consumption group. C. business market. D. household purchasing group. E. organizational market.
A marketing manager scans a firm's MIS to try to obtain information about why the firm's product sales are down. This is an example of
A. hypothesis testing. B. an experiment. C. an intranet. D. a data warehouse. E. a situation analysis.
Williams Inc. has a current ratio equal to 3, a quick ratio equal to 1.8, and total current assets of $6
million. Williams' inventory balance is A) $2,400,000. B) $4,000,000. C) $4,800,000. D) $2,000,000.