According to conversion theory, when people hear a persuasive argument from a majority source, they are more likely to:
a) use the central route
b) employ systematic processing
c) employ heuristic processing
d) experience cognitive dissonance
CORRECT = C
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The example of the Olds and Milner (1954) experiment in which electrodes were introduced into areas of a rat's brain best exemplifies which level of analysis?
a. philosophical b. individual c. physiological d. social
According to Freud, the female Oedipal complex is partially resolved when
A) her desire for her father generalizes to other men. B) she identifies with her mother. C) she begins to play with dolls. D) she represses all sexual desires.
Identify the example that illustrates the concept of explicit memory.
A. having a feeling of vague dislike for an acquaintance without knowing the reason behind that feeling B. trying to remember a phone number that was learned earlier C. taking a call while driving D. jumping out of the path of an oncoming automobile
In a well-known study using archival data, researchers Hovland and Sears found that—in the southern U.S., between 1882 and 1930—there was a statistically significant correlation between the market price of cotton and the frequency of interracial lynching incidents. This study has typically been interpreted as supporting ____
a. the contact hypothesis b. realistic conflict theory c. social dominance theory d. scapegoat theory