Advertising campaign themes
A. are usually used for ads that run in only one type of media vehicle.
B. set the direction of all of the individual ads that make up the campaign.
C. are typically designed by the client and implemented by the agency.
D. are usually developed with the intention of being used for a short period of time.
E. create a foundation for the incubation process of creative ad development.
Answer: B
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A. Option A B. Option B C. Option C D. Option D
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