When an advertiser decides how much space and/or time will be placed in each advertising medium that the company wants to use, the advertiser is determining its:
A. marketing mix
B. media mix
C. promotional plan
D. advertising campaign
E. reach objectives
Answer: B
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A company's net sales were $676,600, its cost of goods sold was $236,810 and its net income was $33,750. Its gross margin ratio equals:
A. 285.7%. B. 65%. C. 9.6%. D. 5%. E. 35%.
Diehl Corporation uses an activity-based costing system with three activity cost pools. The company has provided the following data concerning its costs and its activity-based costing system:Costs:Manufacturing overhead$480,000Selling and administrative expenses 100,000Total 580,000Distribution of resource consumption:Activity Cost Pools?Order SizeCustomer SupportOtherTotalManufacturing overhead5%85%10%100%Selling and administrative expenses60%20%20%100%The "Other" activity cost pool consists of the costs of idle capacity and organization-sustaining costs.You have been asked to complete the first-stage allocation of costs to the activity cost pools.How much cost, in total, should NOT be allocated to orders and products in the second stage of the allocation process if the
activity-based costing system is used for internal decision-making? A. $68,000 B. $58,000 C. $0 D. $116,000
Forces for change are ______.
a. internal only b. external only c. internal and external d. global
An employee who uses ________ to convince her teammates to pursue a certain approach to a project is likely to hurt her image as a team player.
A. impression management B. self-handicapping C. self-promotion D. intimidation