The spokesperson of a political party was invited to debate on a topic for a popular talk show

The spokesperson was asked by his party's leader to merely parrot the official stand taken by the party, and not respond with personal feelings about any of the issues. As a result of this, the show's producers did not invite him to participate in another show.
What did the spokesperson fail to do?
a) Display strong opinions
b) Display passion about the subject
c) Display engaging behaviors
d) Display approachable characters


a

Communication & Mass Media

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A) testimonial B) attack C) plain folks D) appeal to tradition

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No two groups will produce identical results

Indicate whether the statement is true or false

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Public relations is considered ________

A) political speech B) commercial speech C) unrestricted speech D) either political or commercial speech, depending upon its purpose E) a unique classification of speech unto itself

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Why was Ernst and Young LLP recognized by PRWeek the year after they took over the assets of the Arthur Andersen accounting firm?

a. their success in selling all of the corporate assets b. increased revenues during the first year of management c. their work in internal and external communications d. expanded the company to a global market

Communication & Mass Media