The emphasis of a marketing strategy for a continuous innovation concentrates on
A. generating awareness.
B. setting a low price.
C. using personal selling.
D. obtaining narrow distribution.
E. using reminder advertising to reeducate consumers.
Answer: A
You might also like to view...
The account that should be credited for the total income tax withheld from employee's earnings is
a. FICA Tax Payable; b. FICA Tax Expense; c. Employees Income Tax Payable; d. Employees Income Tax Expense; e. Cash.
What are the key points of the section 404 of the Sarbanes-Oxley Act?
What is required under the FMLA of 1993? (
What will be an ideal response?
Tidd and his colleagues (2001) identified three key determinants of successful collaborative learning. Which of the following is NOT one of those?
a. Organizations must have an intent to learn and see the collaboration as a mutual opportunity to learn from one another, rather than an opportunity to steal ideas b. All parties involved must ensure transparency and openness in the flow of knowledge between members, if members are distrustful and closed, learning cannot take place c. All parties must ensure no member of the collaboration uses the knowledge learned to benefit their own organization. All learning must only occur within, and for, the collaboration d. All parties must have the capacity to learn, and adapt that learning into its parent organization, otherwise there is little point in pursuing the collaboration