?Scenario 2.2 Use the following to answer the questions. ? EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport, such as hang-gliding, bungee jumping, skydiving, and motocross. Adrian Moss, EXperience Limited's owner, has just finished developing the strategic plan, including marketing objective of growing his customer base by 15% during the coming year. He believes that the best way of reaching that objective is to promote to the college-aged student. In the past, the majority of his sales have been to males under the age of 29, participating in hang-gliding and bungee jumping at various tourist locations. He wants to expand his skydiving and motocross tours, but isn't sure whether or not the expansion will be profitable. He
currently has a database containing all the customers who have gone on a hang-gliding or bungee jumping vacation with his company. ?Refer to Scenario 2.2. The college-aged student represents EXperience Limited's ____, and the tours its operates represent the ____ element of the marketing mix.
A. ?target market; distribution
B. ?customer relationships; distribution
C. ?cash cow; product
D. ?cash cow; distribution
E. ?target market; product
Answer: E
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Which one of the following is an economic obligation for a business entity?
a. Salaries paid to employees for services rendered b. Materials used in manufacturing products c. Amount owed to creditors d. Payment of rent for the next year
From the graph given below, identify the sales revenue line.
A) OB
B) AC
C) AD
D) AE
Bartie's Inc sells watercolors and pastels that are marketed as safe for use by children. However, several accounts of lead poisoning were reported in children who used the products
An investigation revealed that the company was knowingly manufacturing colors that contained a significant amount of a toxic heavy metal. Which of the following torts has Bartie's committed? A) battery B) disparagement C) misrepresentation D) professional malpractice
The hypocrisy of the open shop movement was that:
A. Employers wanted businesses to be open to all consumers but closed to unions. B. Employers painted collective action of workers as an infringement upon individual liberty while they themselves acted collectively to prevent unionization. C. Unions said they were there to represent all workers but actually they only represented those that belonged to the union. D. Courts were willing to issue injunctions against unions who went out on strike.