Any communication that indicates interpersonal warmth and closeness is known as ________
A) immediacy
B) idiocy
C) idealistic
D) incredible
Answer: A
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What most likely led television viewers of the 1960 Kennedy-Nixon debate to believe Kennedy was the clear winner, when most radio listeners thought Nixon won?
A. Nixon looked pale and tired on television. B. Nixon wore makeup. C. Kennedy did not wear makeup. D. Kennedy looked haggard after a busy day.
Hard liquor advertising:
a. was banned by the government on television. b. was challenged in 1996 by Seagram’s, which advertised whiskey on local TV in Texas. c. will be banned on TV by the liquor industry as of the year 2015. d. is banned on TV only in the eastern U.S.
To arouse the emotions of listeners, what potential barriers must speakers overcome?
a. time, distance, and apathy b. time, apathy, and paradox c. time, passion, and apathy d. time, passion, and paradox
Which of the following is a rule of brainstorming during the initial stage?
A) Focus on quality, not quantity. B) Only evaluate ideas nonverbally. C) Keep the ideas simple so they can be elaborated on. D) Combinations and extensions of ideas are encouraged.