What is the first step in merchandise management planning?
A. Executing a merchandise plan
B. Determining the appropriate inventory levels
C. Penetrating a new market
D. Developing a business plan
E. Developing a forecast for sales
Answer: E
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When a competitor used its logo in a disparaging way in an advertisement, Max Corp. sued. It won the suit on the basis that the competitor violated its trademark. Which company brand role does this scenario exemplify?
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Indicate whether the statement is true or false
Do you know ________ responsible for the network design?
a. who's b. whose