Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product, label, or package. Which of the following statements is not true regarding the use of color in selected countries?
A) The yellow color on Caterpillar's earthmoving equipment is acceptable worldwide.
B) Packaging aesthetics are particularly important to the Japanese.
C) The color white is associated with death and bad luck in some Asian countries.
D) The red Marlboro color had to be changed in some Asian countries.
E) The Chinese consider the color red to be lucky.
D
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In a speech, you should choose words that achieve all of the following EXCEPT
a. add vividness to your ideas. b. steer others toward your goal. c. strengthen a positive image among audience members. d. divide the audience.
Sometimes a homeowner who becomes wholly unable to make mortgage payments can protect his or her credit rating by giving the lender a(n)_________
Fill in the blank(s) with correct word
Which of the following is an example of "going bare"?
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