General Mills is consistently ranked among the top five contributors of food in the United States. The company also steps forward to help support victims of natural disasters with food donations to organizations such as the American Red Cross. These donations of food are an example of:

A. environmental sustainability
B. social sustainability
C. cause-related marketing
D. advocacy marketing
E. philanthropy


Answer: E

Business

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GMROI combines two measures: gross profit and return on investment

Indicate whether the statement is true or false

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Free cash flows should be discounted at the firm's weighted average cost of capital to find the value of its operations.

Answer the following statement true (T) or false (F)

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Industrial Solvents, Inc, averages $15,000 profit per day before deciding to ignore air pollution standards, after which the average is $30,000. Industrial Solvents is subject to a fine of

a. $0. b. $15,000 per day. c. $30,000 per day. d. $30,000 total.

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