"Multiple buying influence" means that several people rather than top management share in making a purchase decision.
Answer the following statement true (T) or false (F)
False
Multiple buying influence means that the buyer shares the purchasing decision with several people including users, influencers, deciders, gatekeepers. In many cases, top management plays a part in making a purchase decision.
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Grooming standards are permissible in business
Indicate whether the statement is true or false
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