Which is NOT a strategy for public relations?

A) to advise
B) to predict
C) to engage
D) to identify
E) to coerce
Answer: E;


Answer: E

Communication & Mass Media

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Not all ______ occur over a finite amount of time.

A. campaigns B. crises C. strategies D. objectives

Communication & Mass Media

Cable is known for having niche channels

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following characteristics of your audience would you need to consider most carefully if you are preparing a speech on the athletic scholarship opportunities available through your college?

a. gender b. ethnicity c. economic status d. religion

Communication & Mass Media

Toby is the most experienced architect at a construction firm, and a new client approaches him to build a gallery. Toby had previously helped this client design and build a museum, so the firm assembles a team to work under his leadership. Which type of power does Toby possess?

a. Expert
b. Coercive
c. Referent
d. Reward

Communication & Mass Media