Discuss the roles that uncertainty and risk play in managerial decision making.

What will be an ideal response?


Answer: Student answers will vary, but should demonstrate accurate knowledge about the risks managers face. Uncertainty means the manager has insufficient information to know the consequences of different actions. For example, uncertainty about the strength and timing of the economic recovery made businesses slow to start hiring. But economies do not strengthen until consumer demand picks up, which does not happen until employment rises. When you can estimate the likelihood of various consequences but still do not know with certainty what will happen, you are facing risk. Risk exists when the probability of an action being successful is less than 100 percent and losses may occur. If the decision is the wrong one, you may lose money, time, reputation, or other important assets.

Business

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