Collaborative effort of two or more independent organizations on a project for mutual gain
A. merger
B. acquisition
C. joint venture
D. spin-off
E. strategic alliance
Answer : E. strategic alliance
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Hewlett-Packard (HP) is the world's leading marketer of inkjet printers. HP's printers are priced very low and margins are slim; by contrast, the company enjoys healthy margins on sales of replacement ink cartridges. This approach is sometimes known as "razors and blades" pricing.
Indicate whether the statement is true or false
An attempt to deceive others for personal gain is known as:
A. incentive. B. fraud. C. larceny. D. opportunity.
Which type of positioning is based on characteristics of the brand that enhance the self-esteem of customers?
A) unique B) symbolic C) functional D) experiential E) optimized
Because employees know that bonding is an insurance policy against loss from theft, bonding does not generally discourage loss from theft.
Answer the following statement true (T) or false (F)