Which of the following statements is true about direct marketing?
A. Direct marketing is suitable only for consumer-to-consumer advertising.
B. Direct marketing as a promotional media is suitable only for small retailers.
C. Direct marketing has the same objectives as that of other promotional-mix tools.
D. Rapid increase in dual income families in America has led to a reduction in the use of direct marketing as a promotional media.
E. Direct marketing involves marketing research, segmentation, and evaluation.
Answer: E
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Which of the following statements is true?
A. Companies that have a larger budget should choose a presentation method over a hands-on method. B. Group-building methods focus solely on team learning and not on individual learning. C. There is considerable overlap between learning outcomes across the training methods. D. Presentation methods lead to better transfer than hands-on methods.
Relative to traditional product costing, activity-based costing differs in the way costs are
a. processed. b. allocated. c. benchmarked. d. incurred.
According to Gladwell’s (2000) The Tipping Point, change is a “virus.” Explain how the change virus is spread: who spreads it and how it sticks.
What will be an ideal response?
A seller should enter into a contract of indemnity with a manufacturer giving the seller a right to reimbursement if found liable for a defect caused by the manufacturer
a. True b. False Indicate whether the statement is true or false