Describe what a demand curve is and explain how it helps marketers make decisions
What will be an ideal response?
The demand curve estimates consumer demand at different prices. A demand curve doesn't account for changes in the company's external environment, but it is a useful tool marketers can use to determine how much of a product customers will buy at different price points. This information can help marketers decide on the price position for their product.
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Blake and Mouton’s grid depicts the extent to which individuals employ which type of strategies to satisfy their own concerns or cooperative strategies to satisfy the concerns of another as a means of resolving a conflict?
A. aggressive B. uncooperative C. hostile D. assertive
A seller who places goods at the disposal of a buyer has tendered delivery but cannot yet demand payment.
Answer the following statement true (T) or false (F)
Which of the following best describes a data set?
A) the creation of a computer file that holds output of statistical analyses on all of the questionnaires deemed suitable for analysis B) identification of codes that pertain to the possible responses for each question on the questionnaire C) identification of all the variable names and code numbers associated with each possible response to each question making up the data set D) a matrix of numbers and other representations that include all of the relevant answers by all of the respondents in a survey E) none of the above
Which of the following situations is best suited for the use of social media and digital marketing
techniques as a promotional tool? A) situations requiring a boost in sales in the short term B) situations in which information must be timely C) situations involving high involvement products and services D) situations involving expensive complex products