What are the various forms of advertising that may be included in corporate advertising?
What will be an ideal response?
Corporate advertising covers the broad area of nonproduct advertising, including public relations advertising, institutional advertising, corporate identity advertising, and recruitment advertising.
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List and briefly describe the three kinds of compensation packages
What will be an ideal response?
Many grocers have moved to an online order option in order to compete against major e-commerce sites, like Amazon. For example, some grocers allow customers to order groceries online, then the groceries are delivered the same-day with no delay. This is an example of what type of innovation?
A. operational B. process C. people D. product
________ are often associated with a low-cost leader strategy, whereas, ________ are frequently an important aspect of a differentiation strategy.
A. Marketing innovations; management innovations B. Product innovations; service innovations C. Process innovations; product innovations D. Radical innovations; instrumental innovations
The use of estimates, cost, alternative accounting methods, the presence of atypical data, and diversification of firms are all factors that may limit the usefulness of financial statement analysis. Identify a ratio and explain how one or more of the limiting factors can affect the usefulness of that ratio