Which of the following is the best example of a celebrity endorser enhancing consumers' perceptions of a product's performance capabilities?
A. a model endorsing a brand of cosmetics
B. a professional golfer endorsing electronics home appliances
C. a race car driver endorsing lawn mowers
D. an actress endorsing a cell phone service
E. a boxer endorsing an automobile repair service
Answer: A
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A) ?net realizable value. B) ?replacement value. C) ?historical cost. D) ?present value.
Which theory explains leadership in terms of the innate characteristics of individuals?
A. trait B. skills C. behavior D. contingency
When is a creditor a secured creditor?
A) the creditor has been guaranteed payment by a trustee B) the creditor gives a loan without security C) the creditor has been paid back his debt D) the creditor has acquired collateral
Punctuate the sentence correctly. Lee is studying international marketing at the University of California he has professors from Germany India China and France