A retailer sells most of its merchandise on credit and bills clients monthly. Which of the following
elements of float does the retailer have the most control over?
A) disbursing float B) mail float C) transit float D) processing float
D
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Marketing managers need a deep understanding of a given competitor's mentality if they want to anticipate how the competitor will act or react. Discuss the different ways competitors act or react
Why do they do so? Use examples to support your thoughts.
Typically a franchisee is a subsidiary of the franchisor
Indicate whether the statement is true or false
Burglar alarms, fire alarms, and security cameras improve internal control
Indicate whether the statement is true or false
Scenario 16.2 Use the following to answer the questions. The State Farm Group includes several companies. Probably the most well-known company in the group is the State Farm Insurance company, the largest auto and home insurer in the United States. State Farm Insurance provides protection for approximately 78 million policies on auto, fire, life, and health services. It is also a leading insurer of homes and autos in Canada. Another company in the State Farm group is the State Farm Bank, which was opened in 2000, beginning State Farm's entry into the financial services field. However, the State Farm Bank is not a traditional bank, in that it has no branch offices and its services are provided through State Farm agents, a call center, the mail, and on the Internet. It currently serves
over 1.9 million bank accounts. Refer to Scenario 16.2. Cal Ripken, Jr., and State Farm teamed up to promote State Farm's national teen driver safety program. The marketing division at State Farm produced a one-page document that described the partnership, which was then published in several national newspapers and on the Internet. The document from State Farm is an example of ____, while the publication in the newspapers is an example of ____. A. public relations; publicity B. public relations; a news release C. publicity; advocacy advertising D. a news release; publicity E. publicity; a news release