Which of the following is a characteristic of owned media?
A. It is typically characterized by high message control.
B. It lacks versatility in message content and format.
C. It cannot be used to target niche audiences.
D. It is relatively more expensive when compared to earned media.
E. It is considered a more trusted information source than earned media.
Answer: A
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This question contains two parts; be sure to answer each. First, summarize Porter's four competitive strategies, giving examples of companies that use each of the strategies. Next, suppose you are CEO of PaperWhite, a company that produces reams of copy paper. Which strategy would you use, and why?
What will be an ideal response?
Which of the following is NOT one of an organization's internal marketing participants?
A) the marketing department B) the finance department C) the board of directors D) the customer E) the organization's president
_____________ is the simultaneous buying and selling to make a profit with no risk.
Fill in the blank(s) with the appropriate word(s).
What is a key HR issue in family owned businesses?
a) Training employees b) Retaining non-family executives c) Compensation of employees d) Recruiting family members