When McDonald's uses the Monopoly game in which customers receive game pieces with each visit and try to assemble a set of properties to win prizes, McDonald's is utilizing
A. sales promotion.
B. advertising.
C. guerrilla marketing.
D. personal selling.
E. public relations.
Answer: A
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A. correlation coefficient B. error sum of squares (SSE) C. coefficient of determination D. standard error of the estimate
Which of the following is an advantage of the client/server model?
A) less customization of applications B) lower start-up costs C) provides greater computer power D) fosters a high managerial level of decision making
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Indicate whether the statement is true or false
Stan owns a small landscaping business called GreenScapes. When buying a new pickup truck for his landscaping business, Stan negotiated with Capitol Dodge, a dealer, with the agreement that GreenScapes would be the service company Capitol Dodge used for all of its landscaping needs. This is an example of
A. a new task purchase. B. a straight rebuy. C. a modified rebuy. D. reciprocity. E. exclusive dealing.