What concept in design thinking is described by the question “who will want to use or buy the product or service?”
a. feasibility
b. viability
c. durability
d. desirability
d. desirability
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PRIZM is a company that specializes in which type of segmentation?
A) product differentiation B) geodemographic C) geographic D) psychographic
Apple Company had terms of net 60 days for customers. The number of days' sales in accounts receivable for Apple was 42 days. Apple is efficient in the collection of its receivables
a. True b. False Indicate whether the statement is true or false
The language story of Chevy's Nova name is
A. one of many examples of language-based marketing snafus in foreign markets. B. a costly mistake for Chevy and an example of the need for local adaptation. C. a needed warning about back translation and language sensitivity. D. an urban legend contradicted by the facts in the market.
The two keys for succeeding with a central selling theme are introducing the theme early and repeating it often
Indicate whether the statement is true or false